Vidya Group, Lucknow

...A Training & Placement Company

Digital Marketing Training and Internship program @infomediasoftware

Info Media Software, Lucknow Digital Marketing and Internship programme is unique as it is geared towards providing a long- term career in digital marketing with a focus towards not only the tools and techniques used in digital marketing but also on business and leadership skills that will equip the students to become future leaders in this fast-paced digital world.

The programme starts from the fundamentals of marketing, focussing on laying a strong foundation in Marketing and Digital, with covering essential concepts of marketing like segmentation, targeting and positioning, advertising and sales promotions, integrated marketing communications, product and brand management, digital models and channels.

After laying a strong foundation for an individual, the programme moves onto covering digital marketing concepts, tools and techniques such as Social Media Marketing, Content Planning and Promotions, Email Marketing, Digital Analytics, Mobile Marketing, SEO, SEM and Inbound Marketing; making sure that the learner is equipped to launch his career in digital marketing.

Once the learner is equipped with the digital marketing tools and techniques, the programme focusses on equipping them with business and leadership skills such as; integration of marketing with business, market research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course.

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