Digital Marketing Training and Internship program @infomediasoftware
Info Media Software, Lucknow Digital Marketing and Internship
programme is unique as it is geared towards providing a long-
term career in digital marketing with a focus towards not only the
tools and techniques used in digital marketing but also on business
and leadership skills that will equip the students to become future
leaders in this fast-paced digital world.
The programme starts from the fundamentals of marketing,
focussing on laying a strong foundation in
Marketing and Digital, with covering essential concepts of
marketing like segmentation, targeting and
positioning, advertising and sales promotions, integrated marketing
communications, product and brand
management, digital models and channels.
After laying a strong foundation for an individual, the programme
moves onto covering digital marketing
concepts, tools and techniques such as Social Media Marketing,
Content Planning and Promotions, Email
Marketing, Digital Analytics, Mobile Marketing, SEO, SEM and
Inbound Marketing; making sure that the
learner is equipped to launch his career in digital marketing.
Once the learner is equipped with the digital marketing tools and
techniques, the programme focusses on
equipping them with business and leadership skills such as;
integration of marketing with business, market
research, managing digital initiatives, creation of digital strategy,
managing digital marketing clients for a
learner to become an advanced professional in digital marketing
at the end of the course.